Rajesh Verma Photography

Charu Parashar presents its AW’ 19 “AVANT GARDISTE” Collection Charu Parashar is pleased to announce the launch of its new collection AW 19 “AVANTA GARDISTE”,  she derived  her collection inspiration from the “Chintz” floral Calico textiles of 19 th  Century, taken this concept cleverly and transformed it totally on a deep luxurious background  of colours and created a stunning AW’ 19 look. The collection features age old techniques of hand embroideries and Indian handlooms fabrics to create s stunning prêt and diffusion look, with this print of Floral and Chintz she is re-inventing the old silhouettes to create a new look has been the endeavour behind this collection. The main colours in the overall theme are navy blue, red and sea green. Brand is known for its nature inspired designs collections and brand stands for high quality of craftsmanship and innovation of Indian ethnic luxury. She is a prolific fashion creator extending her influences and aesthet...

Feel Green, Feel Great Liva partners with FDCI to showcase India’s first Green Heart Fashion Show D elhi, March : Liva, the leading ingredient  consumer brand of the AdityaBirla Group announces its partnership with Fashion Design Council of India’s (FDCI) to showcase India’s first Green Heart Fashion Show with a thought leading initiative to promote the concept of sustainability through their collection and products. This initiative by Aditya Birla was the reflection of their commitment towards breaking the myth about eco-friendly materials and also educates the users about the need for utilization of sustainable materials to avoid environmental hazards in future. In order to enhance and promote sustainable development Green Heart Fashion Show showcased collections by well-known designers: Rina Dhaka, Sahil Kochhar, Shalini James and Samant Chauhan who created fluid garments using Liva eco. The show reconciled sustainability with the f...