Feel Green, Feel Great Liva partners with FDCI to showcase India’s first Green Heart Fashion Show
Feel Green, Feel Great Liva partners with FDCI to showcase India’s first Green Heart Fashion Show D elhi, March : Liva, the leading ingredient consumer brand of the AdityaBirla Group announces its partnership with Fashion Design Council of India’s (FDCI) to showcase India’s first Green Heart Fashion Show with a thought leading initiative to promote the concept of sustainability through their collection and products. This initiative by Aditya Birla was the reflection of their commitment towards breaking the myth about eco-friendly materials and also educates the users about the need for utilization of sustainable materials to avoid environmental hazards in future. In order to enhance and promote sustainable development Green Heart Fashion Show showcased collections by well-known designers: Rina Dhaka, Sahil Kochhar, Shalini James and Samant Chauhan who created fluid garments using Liva eco. The show reconciled sustainability with the f...
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