BIRDHICHAND GHANSHYAMDAS OFFICIALLY UNVIELS ‘DELHI DURBAR’ WITH AN EVENING OF FASHION
BIRDHICHAND GHANSHYAMDAS OFFICIALLY UNVIELS ‘DELHI DURBAR’ WITH AN
EVENING OF FASHION
New Delhi, September 8, 2018: Birdhichand
Ghanshyamdas Jaipur a leading Indian
luxury jewellery brand celebrated their presence in the capital while
officially unveiling their ‘Delhi Durbar’ collection with an
extravagant gala at the Taj Palace on Saturday, 8th September’18.
Amidst a grand
gathering of Delhi’s crème de la crème, Birdhichand welcomed its guests into the
Royal Pavilions that carried an old-world charm resembling the Delhi Durbar of
the ancient times. The décor, majestic and larger than life, reminded one of
the grandeur of the royal times.
The evening
started with Rajasthani folk-Sufi musician – Kutle Khan who
charmed the audience with his melodious voice and opened the fashion show with
durbar music. The fashion show witnessed the regal gems of Royal India that
celebrate the modern Indian bride referred to as the ‘Indian Modern Moghals’.
Bollywood’s fashion icon, ‘Sonam Kapoor’ walked the ramp flaunting
the exquisite jewels from the Delhi Durbar Collection. Styled by celebrity stylist, ‘Tanya Ghavri’, the fashion show witnessed models adorning
intricately carved jewellery from Delhi
Durbar collection by Birdhichand and pastel hued apparel by label - Jayanti
Reddy.
The evening
ended on an elaborate cocktails & sit-down dinner along with pleasant
performance by Sitaara Band.
On this momentous
occasion, Yash Agarwal- Creative
Director and Design Head at Birdhichand Ghanshyamdas Jaipur said “I am extremely elated that our journey that
started with our first store in Jaipur has now reached the National Capital. Always
taking the road less travelled, we at Birdhichand have always stood as the
paragon of innovation and panache in the segment of luxury jewellery brands and
will always look forward to. We have graciously received an overwhelming
response to the Delhi Durbar collection and we look ahead to serving the Delhi brides
in the coming times.”
Birdhichand’s Delhi Durbar
collection pays tribute to the royal gems of India. As the name of the
collection reveals, browsing through Delhi Durbar is like a walk through the
royal pavilions in the regal era. An array of opulence & extravagance, the
collection ambles through the modernised versions of jewellery adorned by
royalties. Delhi Durbar collection incorporates the age-old traditional techniques
in modern silhouettes and pastel hues.
Store Address: Birdhichand Ghanshyamdas Jaipur, D-21, Defence Colony, New Delhi.
About
Birdhichand Ghanshyamdas:
Holding a legacy of over a century,
Birdhichand Ghanshyamdas Jaipur is a
leading Indian luxury jewellery brand that celebrates the astonishing diversity of
Indian art, traditions and regal cultural heritage. Birdhichand brings to the forefront, a celebration and reincarnation the
lost art of India in their jewellery designs and ideology. Counted
amongst Jaipur’s oldest jewellery houses, the zealous brand is known for their
exquisite bridal pieces and marvellous design theories in the luxury jewellery
market.
Birdhichand balances Indian art forms with a modern
approach by marrying traditional designs with innovative techniques. The house
creations are hand-crafted and re-interpret centuries-old tradition of art
through original designs, contemporary adaptations and edgy creativity using
precious and rare gemstones like diamonds, sapphires, rubies and emerald,
etc.
Traversing through history and wave of nostalgia,
every collection breathes originality and uses finest material thus lending the
traditional designs a contemporary touch. Signature collections like Hunar,
Adrishya, Aranya, Aks, Amér, Adaa and Delhi Durbar walk through magnificent designs themes using
modernised versions of yesteryear techniques. The brand continues to draw its inspirations
from different aspects of regular surroundings while infusing a fresh lease of
life in every articulately designed piece.
A journey that started with their first store at Johri Bazaar, Jaipur and then extended
to their second store at a prime location of Mirza Ismail Road (Jaipur), Birdhichand has moved to become a
nationalised jeweler by inaugurating their third store at an elite location in
the capital city – New Delhi.
(rajesh.verma.ani@gmail.com) www.fhoto.co.in
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